About UsThere is something about the California spirit that awakes uninhibited creativity. Maybe it's the way the sun hits your skin as you walk down the boardwalk, or the ocean mist tickling your senses as waves crash before you. One thing is certain, inspiration abounds on the laid back beaches of California. In fact, it is this creative atmosphere that energized our founder to create heartfelt & Co. over 40 years ago.
Even though heartfelt has retired, we still rely on her vision to bring the California spirit to paper. We bring creative, yet casual, designs to paper products that customers will be excited to use day in and day out. Whether jotting down the day's to-dos, or writing a note to a loved one, heartfelt taught us that it's all smiles in Southern California, and we enjoy spreading that attitude to homes worldwide.
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